About Us
Designed for Women Who Live Boldly
At Salt & Ripple, we believe confidence begins with feeling comfortable in your own skin. Our mission is to create premium swimwear and activewear that celebrates individuality through original artwork, flattering fits, and thoughtfully designed pieces that move with you.
Inspired by Australia's coastal lifestyle, we design collections that encourage women to embrace adventure, express themselves, and feel empowered wherever life takes them.
Our Story
Salt & Ripple was born in Byron Bay, Australia, from a simple idea: swimwear and activewear should never feel ordinary.
Founded by designer Simone, the brand began with a small collection and a passion for creating something different from the sea of plain, repetitive designs. Every print starts as a hand-drawn illustration before being transformed into vibrant fabrics, giving each collection its own distinctive personality.
Over the years, Salt & Ripple has grown into a globally loved independent brand while staying true to its creative roots—designing unique pieces that help women stand out with confidence.
Original Designs, Limited Collections
We believe fashion should feel personal.
That's why every print is created exclusively in-house and produced in limited quantities. Once a collection is gone, it's gone for good.
Our collections include:
Each piece is carefully designed to combine style, versatility, and everyday comfort, making it easy to transition from the beach to the gym and beyond.
Quality with Purpose
Every product reflects our commitment to exceptional craftsmanship and responsible production.
We focus on creating pieces that not only look beautiful but also feel amazing to wear, using premium performance fabrics and thoughtful construction techniques that support active lifestyles.
Our commitment includes:
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Exclusive hand-drawn artwork
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Limited-edition collections
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Premium performance fabrics
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Comfortable, flattering fits
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Eco-conscious packaging
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Continuous design innovation
We believe creating less—but creating better—is the future of fashion.
Inspired by the Ocean
The ocean is more than our inspiration—it's part of who we are.
Growing up surrounded by Australia's beaches has shaped our appreciation for freedom, movement, and nature. These values influence every collection we create and inspire us to make thoughtful choices that reduce our environmental impact wherever possible.
From compostable shipping materials to carbon-conscious delivery initiatives, we're always looking for ways to care for the places that inspire our designs.
Our Community
Salt & Ripple is more than a fashion label—it's a community of women who love adventure, creativity, wellness, and self-expression.
Whether you're catching waves, training at the gym, travelling the world, or simply enjoying a sunny day outdoors, we're proud to create pieces that help you feel confident every step of the way.
Your stories, experiences, and support continue to inspire every new collection we launch.
Looking Ahead
As Salt & Ripple continues to grow, our commitment remains the same: creating original designs that combine creativity, comfort, and quality while staying true to our independent Australian spirit.
Thank you for being part of our journey. We look forward to bringing you more exclusive collections that celebrate individuality, inspire confidence, and make every adventure even more memorable.
Stay Salty. Stay Original. |
