ABOUT US
Where Creativity Comes to Life
At Hobbii, we believe that creativity has the power to bring people together, create moments of joy, and turn a simple ball of yarn into something truly personal.
Founded in 2015, Hobbii started with a simple ambition: to make knitting and crochet easier, more inspiring, and more accessible to everyone. What began as a passion for yarn and crafting has grown into a global creative community where makers can discover quality materials, inspiring patterns, and new ideas for their next project.
Our Story
Hobbii was founded in 2015 with the goal of making it easier for people to enjoy knitting, crochet, and other creative crafts.
From the very beginning, we understood that great yarn is only part of the experience. Crafters also need inspiration, guidance, and a community where they can share their passion.
Our in-house designers began creating free patterns for the community, helping beginners take their first steps while giving experienced makers new projects to explore.
As Hobbii grew, so did our creative network. We began collaborating with talented designers from around the world, building an ever-growing library of patterns and ideas for makers at every skill level.
A Community Built Around Creativity
Crafting can sometimes be a quiet and personal activity, but it doesn't have to be lonely.
At Hobbii, community is at the heart of what we do. We create opportunities for yarn lovers to connect, share their projects, learn new techniques, and celebrate their creativity together.
From social media communities and live events to knitting and crochet-alongs, we are constantly finding new ways to bring makers closer together.
Our community includes beginners discovering their first stitches, experienced crafters working on ambitious projects, professional designers, and everyone in between.
Everyone is welcome.
Yarn for Every Idea
We believe great projects start with great materials.
That's why we continuously develop and expand our selection of yarn, needles, crochet hooks, project bags, and crafting accessories.
We focus on offering quality products at fair prices, making it possible for more people to enjoy the creative process without compromising on the materials they use.
Whether you're looking for soft everyday yarn, colorful fibers, specialty materials, or the tools needed to complete your next project, we want Hobbii to be a place where inspiration is easy to find.
Patterns & Inspiration
A blank skein of yarn can become almost anything.
A sweater. A blanket. A pair of socks. A toy. A bag. A gift for someone special.
Our growing pattern library is designed to help makers turn ideas into finished creations. We work with hundreds of talented designers from around the world and offer patterns for different styles, techniques, and skill levels.
From beginner-friendly projects to more advanced creations, there is always something new to discover.
We believe the journey matters just as much as the finished piece, which is why we aim to make every project fun, inspiring, and rewarding from the first stitch to the final detail.
Quality at Fair Prices
Making creativity accessible is one of our core principles.
We work continuously to offer quality yarns and accessories at fair prices so that more people can experience the joy of creating something with their own hands.
Our product teams carefully consider qualities such as fiber, color, texture, durability, and usability when selecting and developing products for our customers.
We know that the right materials can make a big difference to the crafting experience.
Working With Designers
Great patterns begin with great ideas.
Hobbii works with a growing network of creative designers from different backgrounds and parts of the world. Their unique styles and perspectives help keep our pattern universe fresh, diverse, and inspiring.
We are proud to collaborate with talented makers who bring their own stories and creativity into the crafting community.
Through these collaborations, we can offer new designs while giving our customers opportunities to discover creators they may not have encountered before.
Making Every Project Easier
From the moment you choose your yarn to the moment your finished project is ready to wear or share, we want the experience to be enjoyable.
Our teams work behind the scenes to make shopping, delivery, customer service, product discovery, and pattern selection as simple as possible.
We also provide regular inspiration and educational content to help crafters learn, experiment, and feel more confident with their projects.
Because sometimes the hardest part of a project is simply deciding what to make next.
Growing Together
Hobbii has grown significantly since 2015, but our purpose remains the same: to inspire creativity and make crafting accessible to more people.
Today, we ship more than 1.5 million parcels each year, but numbers alone don't define Hobbii.
What matters most is the community behind every order, every pattern, every project, and every stitch.
Every finished creation represents someone's time, imagination, and creativity.
And we're proud to be part of that journey.
Our Mission
Our mission is to make crafting easier, more inspiring, and more accessible.
We want to provide quality yarn and accessories at fair prices, create inspiring patterns, support talented designers, and build a welcoming community where everyone can enjoy the creative process.
Whether you're picking up knitting needles for the first time or you've been crocheting for decades, there's always room for another idea.
Hobbii is more than a place to shop for yarn.
It's a place to discover inspiration, learn something new, connect with other makers, and turn imagination into something you can hold in your hands.
So grab your favorite yarn, pick a pattern, make yourself comfortable, and let your creativity take over.
Your wonderland of yarn, patterns, and creativity. |
